Article 2 - pre-cast concrete

James Luckey
The concrete society
March 2008 Concrete, page 8 and 9
Interview with Martin Clarke, CEO of British Pre-Cast

This article discusses the importance of marketing in the argument for precast concrete, one of their goals is to see the concrete precast concrete industry grow, they want market share with improved profitability.

Clarke claims that optimisation of life-cycle costs and environmental impact is the future of the industry, however precast faces a lot of prejudice.

In 2007 the precast industry had to deal with cement shortages, it is important to have a strong UK manufacturing base and an adequate supply of materials. The focus is on three main areas health and safety, sustainability, and innovation. Accidents have been decreased on site and Clarke intends to continue to see these accidents decrease.

An innovations award scheme has been put in place, British precast launched a challenging sustainability charter which member companies were invited to sign, a rewards based system acts as an incentive for companies to work on sustainability and adhere to the charter.

Ultimately Clarke’s vision is to have a global networking market for precast, ideas is the basis for this global networking market, and Clarke is starting to see this happen.